Story first.
Always.
As founder and Creative Director of Compulsive, I spent 20 years building an award-winning Melbourne studio across filmmaking, animation, design and sound production.
I've directed commercials for global brands, produced documentaries with renowned artists, and composed music for film. Some notable clients include Honda, adidas, Zendesk, Deakin University and the Victorian Government. I also co-founded Wellful, a digital wellness app — which taught me everything about building something meaningful from scratch.
I integrate AI selectively into a story-first creative workflow — for concepting, previz, edit acceleration, versioning and content adaptation. RMIT-qualified in AI Marketing and Strategy. The story still leads. AI just helps get there faster.
I also create meditation and sleep content on Insight Timer — one of the world's largest wellbeing platforms.
